Do you own an online store or run a product-based online business?
After deciding that she wanted to convert her passion for swaddles and sleep into a business that would secure her family’s future, today’s podcast guest Louise Tanguay has since gone on to launch and grow The Sleep Store, a highly successful online shop devoted to helping tired parents find sleep solutions for their kids.
The Sleep Store is now recognized as one of the best online retailers in New Zealand and Australia with over 50k customers in their database and a huge product range.
How did Louise manage this? What business strategies and tools does she use to keep her business growing, and how has she built such a loyal following of customers who continue to buy from The Sleep Store again and again?
Find out the inside story by watching or listening to her interview below.
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Here’s what J9 and Louise cover in this podcast:
- The story of how The Sleep Store came about and found its niche
- Factors that Lynn considered before she took out a mortgage loan to finance her online business
- The correlation between work hours and income
- Why Louise’s team decided not to outsource their logistics even if it costs more money to do so
- Diversification and The Sleep Store’s growth strategy
- Growing your customer database and why it should be a constant part of your marketing strategy
- Including Facebook advertising in your marketing spend
- The importance of having new and up to date content on your website and The Sleep Store’s content philosophy
- How Lynn finds and adds new products to add their online store
- Evolution of Lynn’s merchandise management – from manual inventory taking to spreadsheets to a high-tech inventory system
- Ways to take care and keep track of your customers
Resources we talked about:
- The Sleep Store
- Little Bird Brands
- Accredo — the accounting and business management software that is used by The Sleep Store
- Get It Done Mum Audience Building Club
Ready to take action?!
Join our Facebook for mumpreneurs here.
Top tip for a 20 hour a week (or less!) business:
If you work part-time hours, you’re always going to get part-time income. So if you want to make a decent income from online selling whilst working part-time hours, you need to hire more staff to help you with time-consuming tasks like logistics, customer support and marketing.
Join the Conversation:
If you could build an online store, what would you sell? Start testing your idea by sharing it on the comment section below. We’ll give you feedback and you’ll see if there’s a market for it!
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