If you are a Mum building a business part-time you have to be smart and maximise your productivity.
The cry ‘if only I had more time’ is one that we hear so often from our Mums that we decided to dedicate today’s episode to sharing our tips around productivity for Mums, because like you we work part-time, from home.
At the moment, Jo works around 8 hours a week and J9 works 15-20 hours so between us, it’s still not equivalent to one full-time position! In this time, we manage a team, host a video podcast, deliver our coaching programmes (VIP coaching, mastermind groups, webinars and workshops) AND juggle the other admin and marketing sides of running a business online.
And we get that you are just like us. Whatever stage of business you are at, start-up or established, you are juggling a heck of lot in your part-time hours too. So that’s why we have dedicated this episode to sharing our take on productivity, specifically for Mums who are working part-time and who don’t have 40 or 50 hours a week to build a business.
Regular content creation is SO hard to fit in alongside everything else!
As we’ve said, we know what it’s like to struggle to fit everything in – and that was before we threw a video podcast into the mix! Perhaps we were crazy to start a podcast, but we know that if we want to continue attracting regular, high quality leads we need to be putting out regular, high quality content.
But there’s a big BUT that comes along with that because whether it’s a podcast, blog posts, videos or whatever it is you decide you love to do when it comes to creating content, scheduling in the time to create, edit and post that content can be extremely challenging when you have 20 hours or less a week to work.
Even though we have a team supporting us and we were ahead on interviews when we started our podcast, it didn’t take long until we started to slip behind and eventually, we had a content crisis on our hands! No matter what we did, we didn’t seem to be able to hit our goal to get ahead by two months.
Enter Amy Porterfield and her productivity tips
We knew we needed to do a better job of prioritizing content creation and increasing our productivity, so that we could let go of the extra stress that came along with being behind. So, who better to advise us than the content creation queen herself Natalie Sisson, who suggested that we listen in to Amy Porterfield’s recent podcast episode about How to Create Content Rituals to Get More Done.
It resonated with us but…
To be clear, we took away several brilliant tips from Amy’s podcast episode. Here are just a few:
- Amy’s outline of her daily planning sessions
- Drawing a line in the sand to NOT CHECK YOUR EMAIL first thing in the morning (hugely distracting and we’ve added FB to that list!)
- Amy’s concept of Tiger Time, freaking brilliant! The setting aside of regular time for content creation in your calendar, where everything is switched off and you focus solely on creation. We absolutely LOVE this idea and have implemented immediately.
But there was a voice in the back of our heads that kept saying…..wait a minute, Amy’s approach doesn’t quite fit for us because we are Mums working part-time. Amy talked about working long hours daily, and work planning sessions on a Sunday evening in what sounded like a pretty long working week for her, around the 40, 50 hour mark at least. But that’s not possible for us (or should we say, we choose not to).
So what do you do if you don’t have that many hours to work? Can you be highly productive in even less time?
We think the answer is yes, and that having less time actually forces you to be even more productive. And when we thought this through, we realised that we have actually done it! When we started out in business, we didn’t have children yet. We had more time. Between us, we were probably working more than 60 hours week.
Looking back now, we often wonder to ourselves “What the heck were we doing with all that time?”!!! Now that we have chosen to have children and work even less hours, we’ve realised that we have not lost productivity but gained it. When it comes to results, we think we achieve much more now in our combined 20 hours or so than we ever did when we had the luxury of 60 hours and no kids!
Our tips for increasing your productivity and decreasing overwhelm, in less hours
That brings us back to this podcast episode, where we share what we have learnt so far about maximising your productivity in part-time hours, without losing yourself in the process. We’re not saying we don’t go a little crazy at times (we don’t always get it right!) but we can say that in the 5 or 6 years we have been doing this so far, we have learnt a lot about what is important to prioritise, what needs to be let go of, and how to be super-smart about getting results.
So in this episode, we talk you through the top strategies and tools that have helped us cut down our work hours from 40-60 to 15-20 hours a week. There won’t be any theories in here; we’ll share with you the actual tools that our team is using to produce weekly podcasts, email newsletters, and monthly webinars. Are you ready to learn what those strategies are? Watch or listen now!
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Here’s what J9 and Jo cover in this podcast:
- How J9 decreased her work days from three to two days a week and increased her productivity
- The correlation between business strategy and productivity
- How having a business coach can help mumpreneurs get clarity and stay focused on their strategy
- The concept of the “parking lot” and how you can practice it daily
- Project management and productivity tools that we are using at Get It Done Mum
- Why every mum in business should take advantage of outsourcing
- Distractions that mumpreneurs encounter every day and how to avoid them
- Why you should stop checking your email first thing in the morning
- Chunking and how J9 and Jo are using it to manage their time effectively
- What to do when you get business ideas in the shower!
Resources we talked about:
- How to Create Content Rituals to Get More Done by Amy Porterfield
- Asana – our project management tool (it’s FREE!)
- Basecamp – another highly recommended project management app
- Slack – a messaging app for teams and what we’re using to reduce emails
- Google Canned Responses – a Gmail add-on to help you save email templates that you can use over and over again (a huge time saver)
- Unroll.me – use this app to clean up your inbox by unsubscribing from mailing lists with a swipe
Top tip for a 20 hour a week (or less!) business:
The key takeaway from this episode is strategy, strategy, strategy. You can spend 40 or 60 hours a week on your business but if you are not clear on your strategy, then you are not going to accomplish any of your goals. It helps to have an external coach to help you define your strategy and an accountability partner to keep you focused on it.
Join the Conversation:
J9 asked a very important question during this call- what is it that makes us want to be checking our emails and social media constantly? We would love to know your answer and if you think whether this has an impact on your productivity and your time with your family. Your answers will help us decide on future themes for our podcast.
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