Sales pages are so crucial to your business, yet so hard to get right!
The worst part is when you pour your heart into writing your sales page, with all the emotions that go with it (excitement, passion, self-doubt, fear, mindless staring at the screen, to name just a few) only to feel like a complete failure when you finally put it out there, and no one buys. It’s like a dagger through the heart!
But you know what we are going to say next right?
It doesn’t have to be that way! That’s why we’ve invited Courtney Johnston on the podcast to share her top tips for writing a kick ass sales page.
In this interview, she takes the mystery out of the process and shares her formula for pulling together a sales page that is going to get you results.
Courtney also gives us some easy ways to measure success with your sales page, so you can accurately judge whether it is your sales copy that is holding you back, or some other part of your marketing funnel (like a lack of traffic to the page, for example).
Whether it’s copy for your website, sales page, or social media, Courtney is going to teach you how to write it strategically, in the most fun way possible!
We were inspired by her passion, energy and simple tips. We bet you will be too.
Ready to discover how to craft a kick ass sales page?
Watch the video or listen to Courtney’s interview.
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Here’s what Courtney and J9 cover in the podcast interview:
- The difference between a good writer and a copywriter that writes sales pages
- How your personal “money blocks” are sabotaging your sales page
- The most common mistakes that women entrepreneurs make when writing their sales pages
- How long your sales page should be
- Tools that Courtney uses to design her landing pages (if you’re a DIYer, you will love her
- Whether it’s a good idea to write your own copy, or not.
- What Courtney thinks about split testing, a.k.a. A/B testing of sales pages
- How to measure the success of your sales page in a simple, detached way
- Key ingredients to writing a great sales page – fantastic for first-time copywriters
- The effectiveness of video in a sales page
- How Courtney turned a $97 product into $999 service
Resources we talked about:
- Amanda Genther – for great sales page design
- Optimize Press – WordPress plugin and theme for drag and drop sales page creation
- Leadpages – for great landing pages and sales page templates
- Canva – for creating images for your sales page
- Boxshot – for 3D mockups of your product or programme for sales pages
- The Rule Breaker’s Club – Grab Courtney’s freebie, The Rainbow of Sales, and her “How to Write a Catchy Sales Page Headline Cheatsheet”
Top tip for a 20 hour a week (or less!) business:
Courtney stays productive by being very clear on what she wants to achieve. Her advice is to set goals every quarter of the year, then get clear strategies in place for what you need to do to achieve those goals. This often means saying NO to a lot of things that do not support your objectives (funny how that one keeps coming up right?).
Join the Conversation:
Do you know your numbers? What really stood out for us in this interview is how important it is to be specific about how you define “success” when it comes to your sales pages. You may feel you have done terribly because you only got x no. of new clients from your sales page, for example, but when you look at the stats in a detached, analytical way you realise that given the amount of traffic to your page, and the industry standards for conversions, you did great! So, how do you feel about YOUR sales pages after listening in to Courtney? Please share your answers in the comment section below.
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