Wow, the universe really seemed to be against this week’s episode going live for a while there! The first guests we interviewed were amazing but the recording was accidentally deleted (oh sh*t) and we were unable to re-record. Major scramble ensued as we tried to figure out how we were going to get it sorted before live date. Enter Angela Giles, lead generation & revenue strategist, and Instagram nut (phew!)
In this episode, Angela covers “ALL THINGS INSTAGRAM” with a focus on making sure that the precious time and energy you are putting into your IG account translates into leads for your business. Yes IG is fun, but it’s not just about sharing pretty pictures and quotes, it needs to contribute to your business growth too! So if you are wondering whether your business should be on IG, or you already have an account but it’s not providing leads, then this episode is a great fit for you.
This is a super-fun ‘mega’ episode packed to the brim with so many tips that my head was bursting afterwards. We even critiqued the Get It Done Mum Instagram account, so Jo an I have a bunch of great tips that we need to go and implement on our own feed. I came away feeling inspired about how we can use IG to grow our business and community of Mums. We trust that you will too! To find out more about how you can generate leads EVERYDAY using Instagram, watch or listen to the interview here
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Here’s what J9 and Angela cover in the podcast conversation:
- Why Angela loves Instagram and how she got started using it
- Why a busy Mum should choose Instagram as a platform to put their precious time and energy into.
- How to get started on Instagram when you are time-challenged – the 2-3 most important things to get right when you start your IG account.
- Personal vs business Instagram profiles
- The ins and outs of hashtagging and how to do it in a way that will attract your ideal followers
- Other nifty tricks for finding your ideal followers on Instagram and attracting them to engage with your feed.
- Your content – ideas for different kinds of posts, how often to post, the kinds of posts that do well.
- How to get leads clicking through from your bio and into your funnel EVERY DAY
- How to promote yourself without being spammy
- A critique of the Get It Done Mum Instagram feed (eek! but we got some great advice!)
- 2 Instagram accounts that Angela loves and what you can learn from their example when it comes to getting followers and making sales from Instagram.
- Angela’s top Instagram tools (most of them free)
- What ‘Shoutout for Shoutout’ (SfS) is and how you can use Kik Messenger to build a network of like-minded Instagram peeps to shout out about your brand and attract lots of your ideal clients, quickly.
- How often you should be posting and how to come up with enough great imagery to keep up with Instagram
Resources we talked about:
- Hootsuite – For scheduling content
- Wordswag – For graphics, particularly text based quotes
- Rhonna Designs – For funky image creation
- Social Blade – A statistics website that allows you to track your statistics and measure growth across multiple social media platforms including YouTube, Twitch, and Instagram.
- Instagrab – Lets you save IG photos and videos to your phone so that you can share them easily eg. to shoutout for other accounts
- Canva – For creating and editing images
- Fiverr – To get help creating content for your Instagram account on a budget!
- Iconosquare – Free Instagram analytics platform.
OTHER GREAT INSTAGRAM RESOURCES: Recommended by Margaret Brown of Made Marketing and Charlotte Barber of Charlie and the Healthy Factory.
- Later – IG approved scheduling tool
- Adobe In-design – what Margaret uses for her graphics
- Colours Story – for editing images
- Boomerang – captivating mini-videos that loop back and forth and are fun to use to change up your IG content
- Typeorama – for cool looking quotes
Extra resource link from J9
- Instagram shoutouts – How and why they work http://featurehub.com/instagram-tutorials/free-instagram-followers/
Top tip for a 20 hour a week (or less!) business:
Outsourcing! Angela couldn’t emphasise enough the importance of outsourcing to growing your team and taking your income to the next level. A great discussion then ensued about the difference between taking on help from a VA (a virtual assistant) and a higher level business manager, or online business manager and the difference it can make to the results you get. In short – the faster you can invest in getting help from a business manager, the better, in terms of your income generation. Angela also offers her business manager a percentage of the profits she/he generates for the business, which works beautifully for both of them.
Join the Conversation:
Share in the comments section below how you manage your Instagram page!
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