Aside from being the CEO of Ocassio Enterprises, Kylie Travers is also a sought-after speaker, multi-award winning blogger and advocate/ambassador for a number of charities.
With all these accomplishments, you’d think that Kylie has led a charmed life, but that’s where her story gains it’s real power.
Kylie has fought her way through domestic violence, finding herself homeless with two children, robbery, and a series of serious health scares to get to where she is today, and all by the tender age of 30.
But you know what, despite all that incredible back-story, it was Kylies sense of energy and fun that we really took away from this interview.
Yes, she has been through a lot. And yes, for a long time Kylie worked herself to the bone so that she could support herself and her kids. What she has achieved in such a short time has come at a massive cost to her health and wellbeing, so we don’t want to sugar-coat it.
But it’s the coolest thing to chat with Kylie now and see what a great space she is in and how she has come through it all with her humour and love of life intact.
Kylie has an amazing business head on her shoulders and today she is able to live a great lifestyle of travel and spending more time with her two daughters, so if you are a blogger wanting to monetise or a business owner seeking inspiration, you’ll want to tune it and learn all you can about how Kylie has done it.
From Homeless to CEO
Kylie’s journey in business started with her blog, Aspiring Millionaire, where she documented her journey to becoming a millionaire at 30. Her initial plan was to achieve this goal through real estate investments. However, her path took an unexpected turn when she divorced her husband for domestic violence. All of a sudden Kylie and her children were homeless.
Not one to give up, Kylie continued with her blogging. She shared some parts of what she was going through with her readers, and her authenticity and courage earned her a loyal following. Before long, she was at her first Australian blogging conference and her ebook, 1001 Ways to Make Money, impressed a book publisher, who immediately offered her a book contract.
Speaking engagements also poured in. Her story gained the attention of charities and she soon became a passionate advocate against domestic abuse, travelling all over the country empowering women to speak up and start creating the life they deserve.
Today, Kylie connects bloggers and social influencers with brands through her company, Ocassio Enterprises. She has also recently launched a directory for businesses run by mums so it will be easier for businesses and social influencers to find them.
These two businesses are proof that Kylie is well on her way to becoming a millionaire… if she isn’t one already. She just took a different path to the one she may have originally envisioned for herself!
To hear her story for yourself, watch the video below or hit play on the audio at the top of the blog post!
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Here’s what Kylie and J9 cover in the podcast interview:
- How Kylie ended up with a book contract
- Ways to monetize your website and blog
- The relationship between email marketing and growing your blog following
- The secret to attracting blog readers and building a relationship with them
- What collaborative campaigns are and how they work
- Kylie’s newly-launched mum in business directory (and how it can help mumpreneurs like you!)
- Health issues that Kylie struggled with and how she’s coping with it
- Why mums need to have an exit strategy
- Kylie’s relationship with her kids and her family
Resources we talked about:
- Aspiring Millionaire
- 365 Ways To Make Money – Kylie’s book
- Kylie’s Recommended Resources – Resources on creating your ideal life, blogging, making more money, etc.
- Mum in Business – A directory for businesses run by mums
- Mum in Business Facebook Group
- Simone Novello’s interview about partnership marketing
Top tip for a 20 hour a week (or less!) business:
After suffering from a paralysis and a cancer scare, Kylie is now more proactive about maintaining a healthy work-life balance. She’s able to have more time for herself by outsourcing bits and pieces of her business to virtual assistants, and she plans on outsourcing more so she can have spend more time doing the things she love, which is traveling and writing.
Join the Conversation:
Kylie talked about the importance of having an exit strategy in your business. After all, the point of mums starting a business is to have more time to spend with their kids. We’re curious if you’ve got an exit strategy in place and how you came up with such a strategy. Share with us in the comment section below!
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