Maintaining the passion and energy you had when you started out in your business can be harder than you think.

In the beginning the excitement of following your passion and doing what you love far outweighs the challenges.

As time goes on, if you aren’t getting the results you had hoped for reality can start to sink in and you begin to realise that this journey may not be as straightforward as you thought.

Welcome to the ups and downs of entrepreneurship!

In fact when it comes to being in business, change and uncertainty are a constant companion which is what makes it both exciting and scary at the same time. And of course, staying motivated during the tough times can become a real mindset struggle.

With two kids at home, an average marriage and not feeling valued at work, today’s guest, Catherine Newton certainly understands lifes ups and downs. After finding herself thinking “there has got to be more to life than this” she listened to her inner genius and focused in on doing what she loves and now has a six figure business that she created from scratch.

As a speaker, mentor and coach Catherine is living her passion to empower women entrepreneurs to step into their potential, making money doing what they love. In this interview Catherine shares all kinds of gems about the ups and downs of business, how she got to where she is today and what you need to do to stay on-track.

Listen in to find out tips to help you stay in your genius and to hear more about what is really required to get your business to the next level.

Here’s what Catherine and J9 cover in the podcast interview:

• How to stay in your genius (to make sure you still love the core essence of your business)
• What to do if you don’t enjoy marketing – and why it’s so important that you do
• The importance of investing in yourself and being surrounded by ‘champions’
• Catherine’s sales funnel and how she has used it to build a 6-figure business

Resources we talked about:

• The Positive Potential Podcast
• Our Midas Touch Mama Summit interview with Catherine (packed with strategy tips)

Top tip for a 20 hour a week (or less!) business:

Leveraging! Build a group training programme where you can put your expertise online and record yourself so you can leverage your one recording, write everything once and have this in place to be used again and again. The more you can leverage your time the better it gets and online trainings help you get out there as much as poss. If you want to run a six figure business in 20 hours you need to have amazing systems in place and a tight team so start building a team as fast as you can!

Join the conversation!

Were you inspired by Catherine’s tips and advice for your business? Does this give you something else to really consider? Perhaps you’re struggling with motivation at times? We’d love to hear your thoughts, please post in the comments below…

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